Emmy Award winning Creative Lead based out of Los Angeles, California specializing in creative development, production and branding. As a versatile creative I excel in taking content from conception through to delivery. I have created 360 campaigns for Fisker, Kia and Jack in the Box as well as contributed to the development of productions for Bacardi, Gap and the NBC Olympics Super Bowl 2018 TV Promo: The Best of the U.S.
At Fisker, I lead the creative content team, managing all photo and video shoots from creative conception through production to post production. I am responsible for the Creative Conception, Strategy, Art Direction, Writing, Creative Production and Bidding of all shoots.
FISKER
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A Sustainable Future
In support of Product Vision Day - an event to showcase Fisker's current accomplishments and future visions - I was tasked with capturing the story behind Fisker's sustainable innovation and it's integration into the brand. The film was so successfully received that it is being used across Global Paid Media and Broadcast for 2023 and 2024.
Creative Conception, Strategy, Art Direction, Writing, Creative Production, Bidding
A new perspective:sun
Tasked with the challenge of creating a non traditional feature based broadcast commercial, I focused primarily on the most unique feature of the Fisker Ocean, the solar roof exploring the concept behind the experience within the cabin being an all new sensory experience. Allowing you to feel as one with the sky, the wind and the sun and inspiring you to think about the world of mobility from a new perspective.
Creative Conception, Strategy, Art Direction, Writing, Creative Production, Bidding
Building momentum
To promote Start of Production at Fisker my team had the privilege of getting a film crew up and personal with the production line at Magna Stery in Graz, Austria to create a cinematic trailer from Body and White through the General Assembly. The film is set to an original composition made entirely of AVAS sounds from the Fisker Ocean.
Creative Conception, Strategy, Art Direction, Writing, Creative Production, Bidding
GEOFF MCFEDRIDGE x FISKER OCEAN
Geoff McFedridge created a hand painted art car using the Fisker Ocean as his canvas.
This work was inspired by the importance of both the creativity of the right brain in conjunction with the logistic side of the left brain when designing a car.
We tagged along to capture the process.
Creative Conception, Strategy, Art Direction, Creative Production, Bidding
breaking ground
We were challenged with creating a running footage compilation that felt unique to Fisker, the anti running footage compilation that would define us from our competitors.
Creative Conception, Strategy, Art Direction, Creative Production, Bidding
The origin
To embody Fisker's brand pillar of sustainability we headed down to the Malibu coastline where I produced and art directed Fisker's first photoshoot of the Ocean prototype.
Creative Conception, Strategy, Art Direction, Creative Production, Bidding
Ocean One Launch
Fisker edition Social
Palos verdes collection
Sustainably sourced, for a cooler planet. Using only in-house resources, including models, we created a campaign to promote our new merchandise lines.
Creative Conception, Strategy, Art Direction, Creative Production, Bidding
Organic Social
During the beginning of my career at Fisker I supported the social team in creating assets.
Art Direction
DAVID&GOLIATH
At David & Goliath I worked on Kia, Jack in the Box, Frito Lay, Cancer Treatment Centers of
America, and California Lottery, developing new campaigns, concepting to bring ideas to fruition and presenting design solutions to clients.
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Jack in the box
Jack came to us with the challenge to create a series of templated concepts that could be used as a cost saving solution for testing out new menu items across the country, and we did just that.
Art Direction
kia
Work available upon request.
Art Direction
At PRETTYBIRD I worked alongside director and founder Paul Hunter as his writing partner and creative coordinator. Helping to concept and develop short and long form films as well as design and write creative treatments.
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PRETTYBIRD
NBC Olympics Super Bowl 2018
TV Promo: The Best of the U.S.
We followed 5 Olympic athletes across the world as they trained for the 2018 Winter Olympics. The Super Bowl commercials won an Emmy for Outstanding Sports Promotional Announcement.
